Strategic Planning for Growth: A Practical Guide for a Profitable Construction Company

Success in business is deliberate, not coincidental. Despite its importance, many construction companies overlook strategic planning. This course, tailored for construction professionals, will enlighten participants on the transformative power of strategic planning. The course narrative revolves around a hypothetical $25M mechanical construction company ready to scale its operations and explores how management strategizes for growth.

“You are so sincere and compassionate in your delivery. Now I understand why accountants do what they do and that their goals are to help contractors improve their businesses.”

The course is worth 2 Gold Seal Credits

Strategic Planning for Growth will help you understand:

  • Strategic Growth Plan
  • Annual Business Plan
  • Financial Plan


CCA Member $399(+GST) Non-Member $499 (+GST)

November 13 & 14, 2024 - 9:30am - 1:30pm

2 Virtual 1/2 Day Sessions

Additional Details


  • Strategic Growth Plan: Set the success framework, action steps, financial milestones, and evaluate strengths, weaknesses, opportunities and weaknesses..
  • Annual Business Plan: Dive deep into executive summaries, objectives, sustainability considerations, competitive analyses, market insights, revenue strategies, break-even points, and strategic partnerships.
  • Financial Plan: Master the art of annual and monthly projections, key performance indicators (KPIs), profit forecasts, and balance sheet analyses.


Planning creates a forward-focused vision, provides an action guide, directs everyone’s actions toward desired outcomes, improves resource utilization, provides motivation and commitment, sets performance standards and allows flexibility. Strategic planning is a lot of work, but the benefits are lasting.

Managers pivotal to your company’s trajectory will gain immensely just as over 200 construction professionals have enhanced their strategic vision through this course in the last three years.

This course is delivered in partnership between your local construction association and other associations throughout Western Canada. You’ll be participating in a cohort with industry peers from across these regions.

Wayne Newell, Wayne Newell Management & Seminar Services

For over 35 years Wayne provided financial leadership to companies throughout Canada, the United States and the Caribbean. Now retired, he was formerly a designated CMA (Certified Management Accountant). As your course developer and instructor, he has a deep background of experience in accounting – specifically in the area of construction contracting – and is enthusiastic about passing on his industry knowledge and insight.

During his seminars he discusses his experiences in implementing specific techniques, methods and strategies used to help contracting companies increase profits, control and/or reduce costs and improve cash flows. In the past twenty years Wayne has presented his exclusive Construction Management Courses to over 3,500 construction professionals from St. John’s to Victoria. He was awarded his CMA designation in 1972.

This course is highly interactive, you must have the following:

  • Computer or laptop with webcam: This course will involve on-screen interaction with your instructor and classmates, reading/viewing on-screen content like slides or videos, and interacting via typing with questions or responses. For this reason, you must have a webcam and use a full computer/laptop, and we do not permit students to attend using a tablet or cell phone.
  • A quiet space with minimal distractions: Please plan to be fully engaged in the class, and clear your work schedule just as you would for an in-class program.

Cancellation Policy:

Payment is non-refundable for cancellations made within 5 business days of the course, or non-attendance on the day. Complimentary substitution of another member of your company is accepted. If CCA has to postpone or cancel courses due to insufficient enrolment, CCA will refund the registration fee or, if possible, the attendee may choose to move to an identical session in the future. Unless otherwise stated, every person able to see, hear, and observe the virtual course sessions must be a paid participant. Non-compliance of this requirement will result in removal from course. Refunds will not be issued to students who are removed from the course for non-compliance of this requirement.


Did you know!!  Eligible employers can get government funding to help employees access training opportunities. The Canada-Alberta Job Grant will give you up to 2/3 of the registration fee (up to $10,000/employee/fiscal year) for training. Whether taking one course or a combination of courses, the total training must be a minimum of 21 hours and be completed within 52 weeks.